What is graphic design? What does a graphic designer do? Graphic design is a craft that creates visual contents to communicate messages. You will find graphics designs everywhere from your morning tea box to ordering your transport.

Graphics designs come as a great merger of creativity and strategy to communicate with a brand. Graphics designers work as a visual communicator by creating visual concepts both for personal and professional usage.

Graphic design is mainly used to portray information. Graphic designers use page layout techniques, pictures, and typology to meet the demands of clients.

Graphic design is all about basics. You will find five key design principles in almost all the designs. These are the balance for structure and stability, a contrast to highlight important areas and generate impact, hierarchy to create direction and organization, repetition to strengthen and unify, and alignment to make clearer and sharper outcome.

What Does A Graphic Designer Do?

A graphic designer is well-trained to create visual concepts to communicate information through arts and photos. You can see the works of graphic designer everywhere that includes packaging, logos, bus wraps, posters, brands marketing materials, billboards, and almost in every industry. Businesses use these designs to promote their business and create a brand identity.

Graphic designers work with advertising, marketing agencies, magazines, and different types of brands to choose the right graphic for their business to ensure better communication with their potential buyers.

They are able to communicate ideas to inform, inspire, and captivate people. In brief, you can say that a designer uses his skill to interpret an idea effectively for a target audience.

What Are the Elements?

There are many elements of graphic design to get the best picture or art to convey a particular idea or feeling. A graphic designer uses the following elements to give a beautiful form to an idea.

Line: Line is the basic graphic design element. Designers use different types of lines that include straight, curved, thin, two-dimensional, thick, and three-dimensional.

Color: Color is an important element since it helps to draw attention. There are three different characteristics of color: value, saturation, and hue. Designers use these categories depending on the demand of the design.

Shape: A shape is created by using the lines. You will find different types of shapes in graphic designs. Some shapes are organic shapes, abstract shapes, and geometric shapes. Shapes are the basic elements of graphic design.

Texture: Texture gives a different expression. One can feel the texture by touching the design. There are different types of textures such as smooth, glossy, soft, rough, and hard. Texture normally draws attention. Designers add textures to other elements that include images, shapes, and colors.

Typology: Typology is an important element since it affects the messaging of the design. Designers use different fonts and combine them with spacing, color, and size to make the design informative.

Size: Size is all about the size of the design. Also, designers can create visual interest by using contrasting sizes.

Graphic designers use these elements in graphic designs to make the contents more appealing and communicative.


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